PresseBox - unn | UNITED NEWS NETWORK GmbH

Karlsruhe, 17.08.2023 (PresseBox) - Just four months after entering the market, the new go-to-market platform Dealfront successfully completed its certification process for ISO 27001 and ISO 27701 standards. Both certificates are significant for the organization, which supplies customers with SaaS tools and relevant B2B data, particularly in the European region. At a time when data protection and IT security are becoming increasingly important, companies must ensure when selecting tools and systems that they safeguard their data with industry best practices to minimize risks such as cyber attacks or data breaches.

ISO standards are internationally recognized by experts for establishing, implementing, maintaining, and continuously improving a company's information security and privacy management systems. Successful ISO 27001 certification verifies that Dealfront has established and maintains a functioning information security management system. Also, Dealfront manages corporate information while ensuring data security, availability, and protection from threats. The supplementary ISO 27701 standard indicates a functioning privacy management system which enables the protection of personal data to meet GDPR compliance goals. Here Dealfront goes even further than other providers and supplements the certification with its own True Compliance promise. Henri Markkanen, Group Data Protection Officer at Dealfront, explains:

"As a company with its origins and business headquarters in Germany, the country with one of the highest data protection standards and legal requirements, the responsible handling of personal data goes without saying. With our successful ISO certification, we now formally demonstrate our commitment to information security and data protection alike. In addition to our True Compliance promise and hosting data exclusively in Europe, the certificates are another clear sign to customers for whom compliance is non-negotiable." 

Dealfront offers two core solutions. A web visitor tracking solution that identifies which companies are currently visiting its website and sales intelligence tools for real-time, high-value B2B data. All data within the products or generated by customers and prospects, e.g. through creating custom feeds, is processed by Dealfront only within the certified platform. This also includes data that is processed via integrations with CRM systems or other marketing tools. Furthermore, web visitor data obtained from the web visitor identification tool is, of course, safeguarded with industry best practices.

"Following the successful merger of Echobot and Leadfeeder, we are delighted that our new Dealfront brand has already achieved this important milestone. In doing so, the ISO certification represents our values, emphasizing transparency and data protection. Anyone looking for a truly European business partner to scale sales and marketing has one more strong argument for Dealfront." - Bastian Karweg, CEO @ Dealfront.