PresseBox - unn | UNITED NEWS NETWORK GmbH

Düsseldorf, 27.10.2022 (PresseBox) - While in the past the customer’s experience was primarily defined by hardware, digital services are now taking on a much more important role. This is where the digital.auto initiative comes into play.

digital.auto is an open ecosystem bringing together OEMs and suppliers to co-create digital vehicle features and functionalities. SBD Automotive North America Director, Alex Oyler, is strongly supporting this initiative with expert research, strategy, and critical insights into the broader markets. With this, SBD Automotive provides essential value to automotive OEMs, suppliers, investors and governments worldwide on a daily basis.

digital.auto will officially be launched at Bosch ConnectedWorld (BCW) in Berlin on Nov 9-10, 2022. Join Oliver Zipse (CEO, BMW), Dirk Hilgenberg (CEO, Cariad), Jamie Reigle (CEO, Formula E), Asaf Formoza (CEO, City Transformer), Markus Heyn (Board of Management, Bosch) and more, when they talk about vehicle application development, Software-defined Vehicle (SdV), vehicle API standardization, and on-board AI. In addition, the SdV Masterclass will be launched on stage– with extensive contribution by SBD Automotive with sessions on “The Key to Unlocking the Value of SDVs” and “Barriers to SdV success”. Tickets are free of charge for online attendees!  

More information on the digital.auto program at Bosch ConnectedWorld